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Friday, May 24 • 10:45am - 11:30am
The Globe and Mail FULL

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Sophi: Predictive Intelligence for modern newsrooms

How can a traditional media organization like The Globe adapt and grow? Known for our hard-hitting journalism, The Globe is now making a name for itself as a leader in data science and AI newsroom tools. Learn about Sophi, the predictive analytics software developed in-house by Globe data scientists, that has revolutionized our business by helping us better understand what resonates with our audience.

Media organizations from around the world watched with fascination as Sophi transformed how our journalists research and tell stories, predicted the value of a story prior to publication, and algorithmically determined whether a story should be in front of or behind a paywall. The Globe is now exploring commercial opportunities for Sophi beyond our own organization.

Session address: 351 King Street E, Floor 16

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Greg Doufas

Chief Technology / Digital Officer, The Globe and Mail

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The Globe and Mail

The Globe and Mail
The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches... Read More →

Friday May 24, 2019 10:45am - 11:30am EDT
The Globe and Mail