Delivering Your Value Promise: The Importance of "Why?" Many of us have heard the (now seemingly age old) question "what problem are you trying to solve?" This question, and the resulting answers, guide organizational vision, strategies and where we place the efforts of our teams. But once these are determined, continuously asking "why" is critically important to ensure that you are delivering value in both the short and long term. Come hear from CEO, Aneta Filiciak, who will discuss the near decade long journey of the company through times of expansion, pivots and the path forward. In this session, she will be discussing the importance of always asking "why" (and getting your team to do the same), the lessons learned about the power and perils of well crafted rationalizations and practical approaches on validating a business' focus and plans against its value promise.
Session address:
20 Duncan Street
